NAc and PVT Projecting Neurons (IMAGE) University of North Carolina Health Care Caption Green: NAc-projecting prefrontal cortex neurons become active during the presentation of a reward-predictive cue, and this activity drives reward-seeking behavior. Purple: PVT-projecting prefrontal cortex neurons inhibited during reward-predictive cue. Credit The Stuber Lab (UNC School of Medicine) Usage Restrictions credit properly License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.