Self-Control and the Brain (IMAGE)

California Institute of Technology

Self-Control and the Brain

Caption

This 3-D projection of a transparent brain shows the regions of activation: the ventral medial prefrontal cortex (vmPFC) is in red, and the dorsolateral prefrontal cortex (DLPFC) is in green. Activity in the vmPFC reflects the value assigned to foods during decision-making. When self-control is exercised, DLPFC activity increases and appears to interact with the activity in the vmPFC to increase the influence of health considerations.

Credit

Caltech/Todd Hare

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