University of Houston (IMAGE)

University of Houston

University of Houston

Caption

University of Houston Moores professor of psychology Clayton Neighbors is using the psychology of cognitive dissonance, or acting in a way that is counter to your beliefs, to curb college drinking.

Credit

University of Houston

Usage Restrictions

None

License

Licensed content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.