When Money is Tight, ‘Purchase Happiness’ is Low (IMAGE)

Duke University

When Money is Tight, ‘Purchase Happiness’ is Low

Caption

People derive less “purchase happiness” from buying things when they feel financial stress, research from Duke University’s Fuqua School of Business shows.

Credit

Illustration by Ryan Gaucher/ Duke University's Fuqua School of Business

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Use with credit to Ryan Gaucher/ Duke University's Fuqua School of Business

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