Sasha MacNeil (IMAGE) Concordia University Caption Sasha MacNeil: “We can use public health messaging to convey the prosocial importance of distancing behaviours to improve adherence.” Credit Concordia University Usage Restrictions None License Original content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.