Brands Can Boost Their Own Reputations and Sales By Praising Rivals (IMAGE)

Duke University

Brands Can Boost Their Own Reputations and Sales By Praising Rivals

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Big brands are known for taking jabs at their competitors, not paying them compliments. But new research from Duke University's Fuqua School of Business shows that a brand that compliments a competitor ends up boosting its own reputation and sales.

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Ryan Gaucher/Duke University's Fuqua School of Business

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Please use with credit to Ryan Gaucher/Duke University's Fuqua School of Business

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