Scientific Approach to Testing Ideas Helps Startups Fail and Scale Faster (IMAGE)

Duke University

Scientific Approach to Testing Ideas Helps Startups Fail and Scale Faster

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A scientific approach to experimentation, such as A/B testing options for new products or even design elements on a web page, helps startups fail and scale faster, according to new research from Duke University's Fuqua School of Business.

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Ryan Gaucher/ Duke University's Fuqua School of Business

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Please use with credit to Ryan Gaucher/ Duke University's Fuqua School of Business

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