Women Seeing Baby Animals Have a Reduced Appetite for Meat (VIDEO)
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Images of baby animals reduces people's appetite for meat say researchers, who found that the effect is much stronger for women than for men.
They exposed men and women to images of calves, baby "joey" kangaroos, piglets and lambs and tested whether this affected their desire for meat.
The findings may reflect women's greater emotional attunement towards babies and, by extension, their tendency to empathise more with baby animals. Also, meat is associated with masculinity and images of tough men who consume meat for muscle building protein, along with prehistoric ideas of the male as hunter.
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Lancaster University
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