Li Zhao, University of Missouri-Columbia (IMAGE) University of Missouri-Columbia Caption Li Zhao, assistant professor of textile and apparel management, says that personality traits might contribute to overall performance of new business ventures in the Chinese apparel industry. Credit MU News Bureau Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.