Ayalla Ruvio, Michigan State University (IMAGE) Michigan State University Caption A study led by Ayalla Ruvio, Michigan State University marketing professor, suggests materialistic people are more likely to deal with fear of death by spending compulsively. Credit Michigan State University Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.