Greendex 2014 Scores (IMAGE)
Caption
The Greendex was launched in 2008 to inform consumers worldwide and motivate sustainable choices. It explores individual consumer behavior and material lifestyle of 18,000 consumers in 18 countries around the world (14 in 2008), and measures the specific choices and behaviors that contribute most to a consumer's overall ecological impact -- for example, the type of car you drive, the way you heat your house, the kind of foods you eat. A complex algorithm is applied to results to generate an index score -- a Greendex score -- for each individual respondent, which reflects the relative environmental impact of his or her consumption patterns. Individual scores are averaged to create a mean score for consumers in each country. Combined with questions about cultural drivers and perceptions, the Greendex gives a comprehensive view into the state of sustainable consumption.
Consumers can calculate their own Greendex scores on the National Geographic website and compare their scores to other consumers around the world: http://environment.nationalgeographic.com/environment/greendex/calculator/.
Credit
National Geographic/GlobeScan
Usage Restrictions
With mention of Greendex 2014 results
License
Licensed content