The Critical Periphery In The Growth Of Social Protests (VIDEO)

University of Pennsylvania Annenberg School for Communication

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People who casually like or retweet activist content on social media are often criticized as "slacktivists." But in analyzing millions of tweets surrounding social protests, researchers from the Annenberg School for Communication at the University of Pennsylvania and New York University find that in fact, these peripheral users serve to double the reach of the core protesters' message.

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Annenberg School for Communication, University of Pennsylvania

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