Kunter Gunasti (IMAGE) Washington State University Caption "Numbers are symbolic representations that can be easily manipulated," says Kunter Gunasti, an assistant professor of marketing and international business at WSU's Carson College of Business. Credit Josh Joireman/Carson College of Business Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.