Henrik Hagtvedt, Boston College (IMAGE) Boston College Caption Hagtvedt is co-researcher in study finding a luxury brand's collaboration with charity allows consumers the "license to indulge" in a purchase because some of the money being spent is going to a good cause. Credit Gary Gilbert, Boston College Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.