Which Health Messages Work? (IMAGE) Cornell Food & Brand Lab Caption 'Evoking fear may seem like a good way to get your message across but this study shows that, in fact, the opposite is true -- telling the public that a behavior will help them be healthier and happier is actually more effective,' says lead author Brian Wansink, PhD director of the Cornell Food and Brand Lab. Credit Daniel Miller Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.