Which Health Messages Work? (IMAGE)

Cornell Food & Brand Lab

Which Health Messages Work?

Caption

'Evoking fear may seem like a good way to get your message across but this study shows that, in fact, the opposite is true -- telling the public that a behavior will help them be healthier and happier is actually more effective,' says lead author Brian Wansink, PhD director of the Cornell Food and Brand Lab.

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Daniel Miller

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