Douglas Gentile, Iowa State University (IMAGE) Iowa State University Caption Douglas Gentile, Iowa State University associate professor of psychology, has led a new Pediatrics study finding that parents would prefer media ratings that focus on detailed content information. Credit Bob Elbert, Iowa State University News Service Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.