Maira Babri, Umeå University (IMAGE) Umea University Caption Maira Babri is a doctoral student at the Umeå School of Business and Economics at Umeå University. Credit Rickard Lindberg Usage Restrictions This photo may only be used in contexts related to this news release. License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.