Labels on Total Cost of Ownership on Hybrid, Electric, Gasoline Vehicles (IMAGE)

University of Kansas

Labels on Total Cost of Ownership on Hybrid, Electric, Gasoline Vehicles

Caption

Likely consumers of cars were more likely to consider hybrid or electric vehicles when shown a label like this that detailed a comparison the total cost of ownership, instead of the current EPA labels that only outline fuel costs.

Credit

<I>Transportation Research Part A</I> Article

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