Farmers Market (IMAGE)

University of Iowa

Farmers Market

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According to a new University of Iowa study, people are shopping farmers markets and joining food coops at record numbers because they enjoy knowing who grows their food. These so-called 'locavores' are also driven to eat locally grown produce and meat because their commitment to do so makes them feel a part of something greater than themselves -- a community that shares their passion for a healthy lifestyle and a sustainable environment.

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University of Iowa

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