Know the Company's Culture (IMAGE) University of Oregon Caption Jennifer Howard-Grenville spent 9 months inside a major US manufacturing company to explore how a group promoting a change in company practice pursued its case with the dominant technology-development group. Know the language and metrics of the targeted group, she says in a new book and in a journal publication. Credit Jim Barlow Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.