#SciComm in Ecology and Conservation (IMAGE)

University of Alberta

#SciComm in Ecology and Conservation

Caption

Analyzing the famous academic aphorism 'publish or perish' through a modern digital lens, a group of emerging ecologists and conservation scientists wanted to see whether communicating their new research discoveries through social media -- primarily Twitter -- eventually leads to higher citations years down the road. Turns out, the tweets are worth the time investment.

Credit

Clayton Lamb

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