Christmas Shopping (IMAGE) University of Technology Sydney Caption As Christmas shopping gets into full swing, new research reveals how reputation influences our purchasing decisions and the price we are willing to pay. Credit Pixabay Usage Restrictions CC0 Creative Commons License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.