Michael K. Bednar, University of Illinois (IMAGE)

University of Illinois at Urbana-Champaign, News Bureau

Michael K. Bednar, University of Illinois

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While businesses have typically viewed the news media as a megaphone for publicity, they have not viewed it as an influential stakeholder capable of shaping the strategic decisions of key executives, says Michael K. Bednar, University of Illinois, a professor of business administration.

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L. Brian Stauffer

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