Computational Model of Altruism (IMAGE) Cell Press Caption Researchers find that a simple computational model of altruism, where specific brain regions represent other's needs, can predict when people are generous and why generosity sometimes feels so difficult. Credit Cendri Hutcherson Usage Restrictions Credit Required. License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.