Loyalty Programs (IMAGE) University of Eastern Finland Caption Many travelers are members of multiple loyalty programs, and the role of these programs is often insignificant when choosing between different hotels. Credit Varpu Heiskanen Usage Restrictions Please mention the photo credit. License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.