Stroop Task (IMAGE) San Francisco State University Caption During the Stroop Task (pictured), which involves having to say the name of the color that the word is written in (blue for the top word) rather than reading the word (red), we feel conflicting urges as we fight the urge to read the word. New research by San Francisco State University Professor Ezequiel Morsella suggests it is our consciousness that resolves this kind of dilemma, acting as the brain's Wi-Fi network that mediates competing requests from different parts of the body. Credit San Francisco State University Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.