Oxytocin: a Novel Therapeutic Modality (IMAGE) Tokyo University of Science Caption Oxytocin, the hormone that induce feelings of love and well-being within us, are found to reverse some of the damage caused by amyloid plaques in the learning and memory center of the brain in an animal model of Alzheimer's Credit Tokyo University of Science Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.