Brian Wansink, Cornell Food & Brand Lab (IMAGE) Cornell Food & Brand Lab Caption Research led by Dr. Brian Wansink, director of the Cornell Food & Brand Lab, shows we should not rely upon kitchen spoons when measuring liquid medicine. Here, Dr. Wansink conducts a test pour in the lab's kitchen. Credit Jason Koski Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.