Cover of Concordia Professor Gad Saad's New Book (IMAGE)
Caption
Concordia Professor Gad Saad's new book, "The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature," (Prometheus Books 2011; 340 pages), argues that numerous consumer behaviors are rooted in evolution.
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Prometheus Books
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