Ravi Mehta (IMAGE)

University of Illinois at Urbana-Champaign, News Bureau

Ravi Mehta

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In new product design, connecting with an end user's heart, rather than their head, can lead to more original and creative outcomes, says published research co-written by Ravi Mehta, a professor of business administration at Illinois and an expert in product development and marketing.

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Gies College of Business

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