Carrot Colors (IMAGE) University of Wisconsin-Madison Caption Carrots derive their color from pigment compounds called carotenoids. Orange carrots are colored by alpha- and beta-carotene, while red carrots get their color from lycopene, yellow from lutein and purple from anthocyanin. These pigments also provide the nutrition found in carrots. Credit Courtesy of Phil Simon Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.