Nathaniel J. Evans and Bartosz W. Wojdynski, University of Georgia (IMAGE)

University of Georgia

Nathaniel J. Evans and Bartosz W. Wojdynski, University of Georgia

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Nathaniel J. Evans, left, and Bartosz W. Wojdynski of the University of Georgia conducted two experiments using online news articles to examine the differences that the language and positioning of the disclosure labels make in determining whether consumers recognize sponsored articles as advertising content.

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University of Georgia

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