Social Tipping Point (VIDEO) University of Pennsylvania This video is under embargo. Please login to access this video. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Caption A study from the University of Pennsylvania finds that when roughly 25 percent of people in a group adopt a new social norm, it creates a tipping point where the entire group switches to the new norm. This shows the direct causal effect of the size of a committed minority on its capacity to create social change. The finding applies to social norms about behavior in the workplace and online, as well as communal attitudes on issues like gay marriage, gun laws, and race or gender equality. Credit Annenberg School for Communication, University of Pennsylvania Usage Restrictions Must credit Annenberg School for Communication, University of Pennsylvania License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.