Jaakko Aspara, Aalto University (IMAGE) Aalto University Caption A research group run by Jaakko Aspara, who is a professor in the Department of Marketing at Aalto University School of Business, conducted a study showing that improved customer satisfaction with a company causes institutional investors to increase their ownership in that firm and has a positive impact on share value. Credit Anni Hanén Usage Restrictions Media use only. License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.