Clay Voorhees, Michigan State University (IMAGE) Michigan State University Caption A study by Clay Voorhees, assistant professor of marketing at Michigan State University, suggests that eco-savvy Gen Y'ers have grown up and are coming to grips with the economic reality of paying bills. Credit Michigan State University Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.