Figure 1. Results of MEG experiment (IMAGE)

National Research University Higher School of Economics

Figure 1. Results of MEG experiment

Caption

Evoked responses to the congruent and incongruent target words 'cheap' or 'expensive' in the price judgment task (A–C) and the semantic task (D). The graph shows responses to the target words following (A) relatively high prices, (B) relatively low prices, and (C) all price ranges combined.

Credit

Gorin A, Kuznetsova E, Kislov A, Levchenko E, Klucharev V, Moiseeva V, Yurchenko A, Luzhin A, Galkina N and Shestakova AN (2025) Neural correlates of the non-optimal price: an MEG/EEG study. Front. Hum. Neurosci.

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