Shrinking the pint can reduce beer sales by almost 10% (IMAGE)
Caption
Reducing alcohol consumption is a global public health priority. Researchers examined the effect of reducing the largest serving size of draught beer in England, usually the pint, on overall alcohol (beer and wine) consumption. In the studied drinking establishments, reducing the largest serving size from the pint, 568 mL, to a two-third pint, 379 mL, the daily volume of beer sold reduced by 9.7%. Although the total volume of wine sold saw a corresponding increase of 7.2% (from 4,707 mL to 4,822 mL), overall alcohol consumption was still reduced, indicating the potential benefit of this strategy.
Credit
Anne-Lise Paris, (www.in-graphidi.com), PLOS, CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0)
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License
CC BY