How do new words arise in social media? (IMAGE) PLOS Caption Fig 2. Two trajectories of lexical innovations. The usage rate per month of two changes (left) and two buzzes (right) represented by a rolling average with a three-month window (blue), as well as the result of the curve fitting (green). The three diffusion phases are represented by the grey shading in the background Credit Tarrade et al., 2024, PLOS Complex Systems CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/) Usage Restrictions Credit must be given to the creator. License CC BY Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.