Figure 1. Overview of the fMRI experiment (IMAGE) Institute for Basic Science Caption Left: Fluids were delivered using an MR-compatible fluid delivery system (gustometer) and removed from participants’ mouths during the experiment using a suction device. Middle: Capsaicin or chocolate fluid was delivered twice during the scan, with a duration of 1.5 minutes each for capsaicin fluid and a duration of 3 minutes each for chocolate fluid. The entire run lasted 14.5 minutes. Right: Participants continuously rated pleasantness or unpleasantness (purple: pain, yellow: pleasure) while receiving capsaicin and chocolate (n = 58). Credit Institute for Basic Science Usage Restrictions Attribution Required License Original content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.