Dream Car: Malcolm Bricklin’s Fantastic SV1 and the End of Industrial Modernity (IMAGE)
Caption
A new book by a business historian at the University of Toronto tells the story of entrepreneur Malcolm Bricklin’s fantastical 1970s-era Safety Vehicle-1 (SV1), audaciously launched during a tumultuous breakpoint in postwar history. The tale of the sexy-yet-safe SV1 reveals the influence of automobiles on ideas about the future, technology, entrepreneurship, risk, safety, showmanship, politics, sex, gender, business, and the state, as well as the history of the auto industry’s birth, decline, and rebirth. Dream Car: Malcolm Bricklin’s Fantastic SV1 and the End of Industrial Modernity is written by Prof. Dimitry Anastakis, who is the L.R. Wilson and R.J. Currie Chair in Canadian Business History in the Department of History and the Rotman School of Management at the University of Toronto.
Credit
Univeristy of Toronto Press
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With Permission
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Original content