Barbenheimer (IMAGE) Binghamton University Caption Preannouncement marketing can often influence a product’s success, as in the case of the films "Barbie" and "Oppenheimer," resulting in the Barbenheimer phenomenon. Credit Binghamton University, State University of New York; Universal; Warner Brothers Usage Restrictions Credit: Binghamton University, State University of New York; Universal; Warner Brothers License Original content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.