California's legal cannabis market, opening for business on Jan. 1, is expected to quickly grow to be the largest in the nation and worth more than $5 billion a year. County voting on Proposition 64 that led the state here -- to legalizing sales for recreational use -- can offer insight into how medical marijuana dispensaries will now market themselves.
Shoppers increasingly consult online reviews before making holiday purchases. But how do they decide which reviewers to trust? Recently published research from the Indiana University Kelley School of Business at IUPUI shows that consumer trust in online reviews is influenced by spelling errors and typos. But how much those errors influence each consumer depends on the type of error and that consumer's general tendency to trust others.
A new study shows that when consumers believe that a company is harmful in some way, then they feel justified participating in illegal activities, such as shoplifting, piracy or hacking to harm the company.
A new study shows that an individual's social class influences his or her response to poor service. This is because lower class individuals are more likely to have a holistic view of thinking, while higher class individuals more often have an analytical thinking pattern.
In the era of fake news, less scrupulous businesses are using deceptive tactics to smear their rivals. But companies that spread fake news against their competitors ultimately experience the brunt of negative publicity and reputational damage. That's a key finding of new research co-authored by the UBC Sauder School of Business.
The act of nodding positively affects the subjective likability of people by about 30 percent and their approachability by 40 percent, according to a study conducted by researchers from Hokkaido University and Yamagata University in Japan.
New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products.
Researchers from Australia's Monash University business school have shown that providing real-time cues about the number of items sold and current levels of stock - easily presentable in the digital age - can be a viable retailing strategy, even for offline merchants.
The neural underpinnings of the decoy effect -- a marketing strategy in which one of three presented options is unlikely to be chosen but may influence how an individual decides between the other two options -- are investigated in new neuroeconomic research published in JNeurosci using neuroimaging and brain stimulation.
Ever been stuck in a rut? University of Pennsylvania researcher Michael Platt and colleagues found that stimulating a region of the brain called the posterior cingulate cortex can lead to changes in routine behavior. Neurons there ramp up their firing rates, then peak just before a pattern shifts. Knowing this could help businesses better understand how to spur employee innovation, exploration and creativity.