In an era of fact-checking and 'alternative facts,' many people simply choose not to believe research findings and other established facts, according to a new paper co-authored by a professor at Indiana University's Kelley School of Business.
Energy drinks represent a new category of nonalcoholic beverage with global sales of over $50 billion. Containing caffeine as a main ingredient, energy drinks are a central part of partying and sporting culture. A new study published in the Journal of Nutrition Education and Behavior found that digital marketing of energy drinks was more persuasive with young adults than other marketing methods.
A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it's possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews.
Eating insects, instead of meat, could have significant environmental and health benefits. However, many people are disgusted by the idea of insects as food, so researchers are working to increase their appeal. A recent study finds that promoting insect-based food as pleasurable, luxurious and exotic -- rather than healthy or environmentally friendly -- could be an effective marketing strategy.
What is the value of a social media firm? Paying attention to what investors tune into keeps a finger on the pulse of market fluctuations. And a new study finds that retail investors pay attention to social media stocks over other stocks.
A busy mindset can be leveraged to promote better self-control.
Researchers have developed a method to effectively compress the plot of a feature-length film in just a few, sometimes, silent seconds.
While conventional wisdom says that people don't like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviors.
The earliest evidence of a drawing made by humans has been found in Blombos Cave in the southern Cape in South Africa. The drawing, which consists of three red lines cross-hatched with six separate lines, was intentionally drawn on a smooth silcrete flake about 73,000 years ago. This predates previous drawing from Africa, Europe and Southeast Asia by at least 30,000 years.
Corporate social responsibility efforts may not always have the brand-building effects that companies want. Recent research finds a new brand can be viewed as less effective if consumers know the company donates money to good causes -- though the researchers did find ways for companies to sidestep this problem.