Many travelers are members of multiple loyalty programs, and the role of these programs is often insignificant when choosing between different hotels, a new study from the University of Eastern Finland shows.
Research finds four interconnected language strategies that entrepreneurs employ to best influence their audience.
Consumer brands have long used old-fashioned focus groups, interviews and surveys to best gauge consumer wants, desires and needs as part of processes that range from product development, to marketing and sales. As machine learning and artificial intelligence (AI) have emerged, there is an increasing interest in the ability to harness these solutions to save time and money, and to yield more reliable consumer insights.
In 2005, the New York Times reported that high end retailer Bergdorf Goodman kept its stores chilled to 68.3 degrees, whereas Old Navy's was kept at a balmy 80.3. Meanwhile, the swanky IFC mall in Hong Kong is kept at a frigid 59 degrees Fahrenheit. There may be a reason why luxury retailers keep their stores so cold aside from keeping heating bills down. When consumers are uncomfortably cold, they rely more on their emotions rather than calculations when making decisions.
A new study looked at whether time-shift television, a technology that allows people to watch TV shows they missed without presetting devices to record content, has affected how people watch TV. The study found that people with time-shift TV watched slightly more TV overall than they did before having the technology; they did not watch less live TV, and they did not watch fewer advertisements.
People with strong religious beliefs are more likely to buy fat-free, sugar-free or gluten-free foods than natural or organic foods, according to new research that could influence the marketing of those specialty food products.
Bocconi University scholars look at the songs with a featured artist on the Billboard's Hot 100 between 1996 and 2018. Their likelihood of entering the top 10 is 18.4 percent, significantly greater than the 13.9 percent likelihood for songs that do not include a featured artist. As genre distance between host and guest increases, the likelihood of reaching the top 10 increases. Artists must be careful to highlight the innovative and the non-permanent nature of the collaboration.
'This is first time we found that digital ads do something and what they do is they increase voter turnout among millennials in municipal elections.' said Haenschen.
Nostalgia for events experienced by members of your own group can make you prefer domestic products over foreign ones, concludes the first systematic investigation into the effects of collective nostalgia on consumer decisions. The results could help countries bolster domestic industries without resorting to hard interventions, such as tariffs or international trade re-negotiations.
Facebook political memes of Donald Trump in the 2016 election were more likely to focus on his hairstyle and facial expressions, while those of Hillary Clinton were more likely to center on the email scandal and her relationships -- a contrast to historical gender stereotypes in politics, a Baylor University study has found.