The online advertising business, led by companies like Google or Facebook, generated over $200 billion revenue in 2017, with an interanual growth over 15 percent. This online advertising explosion is raising serious data privacy concerns.
Individuals are inclined to have different mindsets depending on their consumption goals, and marketers should tailor their messages accordingly.
Companies invest billions each year in expensive customer service programs, sales forces, and sophisticated discounting programs such as Groupon to lure and retain customers only to find that churn remains one of their biggest, most expensive challenges. According to a new study, customers have a tendency to send clear signals before they 'break up' with a company, but you have to know what to be monitoring, and the key to any relationship remains effective communication.
Packaging shapes and colors of embarrassing products, as well as where the products are placed in stores, make a difference in how likely shoppers are to follow through on purchase intentions
The world's largest food carnival, Restaurant Day, spread to more than 70 countries because it operated in a completely different way than popular consumer movements in general. Usually, the leaders of a movement determine what the movement does and then try to inspire others to join their vision. Restaurant Day, however, gave everyone an opportunity to be as creative as they wanted, say researchers from Aalto University, Finland.
New research by Berkeley Haas Assoc. Prof. Clayton Critcher finds that adding the required 'I approve this message' tagline to negative campaign ads makes them more credible.
Research finds that altruism -- and social media -- can help corporations cultivate trust with consumers on mobile devices during and after natural disasters, such as hurricanes.
When companies partner with a sports team or a charity, the deal is usually about attracting consumers and strengthening their brands. Inside a company, however, what happens to employee allegiance? That's the question asked by researchers of the University of Oregon and two United Kingdom universities in Academy of Management Review.
The first large-scale analysis of corporate practices for sourcing sustainable materials shows that many companies address sustainability at some level, but most deal with only one or a subset of materials within a small portion of their supply chain.
While many people heed evacuation warnings from officials, there are those who choose to stay and defend their homes, as well as a growing number of individuals who tend to 'wait and see.' Both a lack of preparedness to defend one's home and a delay in evacuating can increase risk to both public safety and property. How can officials effectively communicate with these varied publics to ensure public safety?