Augmented reality in retail and its impact on sales
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Augmented reality is an effective technology that marketers can use to improve sales.
Researchers in Japan have developed a virtual reality platform that mimics the sensation of walking by stimulating their hands and feet, all while sitting motionlessly. During testing, participants using the platform experiencing a digital world through a first-person perspective found it enhanced the simulation of walking. However, those who saw themselves from a third-person perspective felt it impaired the sensation of movement.
Although the problem of gender discrimination is already found in the music industry, music recommendation algorithms would be increasing the gender gap. Andrés Ferraro and Xavier Serra, researchers of the Music Technology research group of the UPF, with Christine Bauer, of the University of Utrecht, have recently published a paper on gender balance in music recommendation systems in which they ask themselves how the system should work to avoid gender bias.
Artificial intelligence (AI) can analyse large amounts of data, such as those generated when analysing the properties of potential new materials, faster than humans. However, such systems often tend to make definitive decisions even in the face of uncertainty; they overestimate themselves. An international research team has stopped AI from doing this: the researchers have refined an algorithm so that it works together with humans and supports decision-making processes. As a result, promising new materials can be identified more quickly.
A neural network that mimics the biology of the brain can be loaded onto a microchip for faster and more efficient artificial intelligence.
Someday, scientists believe, tiny DNA-based robots and other nanodevices will deliver medicine inside our bodies, detect the presence of deadly pathogens, and help manufacture increasingly smaller electronics. Researchers took a big step toward that future by developing a new tool that can design much more complex DNA robots and nanodevices than were ever possible before in a fraction of the time.
Researchers from Skoltech and a major European bank have developed a neural network that outperforms existing state-of-the-art solutions in using transactional banking data for customer credit scoring.
researchers in Germany have used Europe's most powerful high-performance computing (HPC) infrastructure to run new and more precise lattice quantum chromodynamics (lattice QCD) calculations of muons in a magnetic field. The team found a different value for the Standard Model prediction of muon behaviour than what was previously accepted.
Selecting the right deconvolution method to analyze the composition of complex mixtures of cells just got easier. Researchers at Baylor College of Medicine derived clear guidelines scientists can use to determine the deconvolution method that optimally fits their needs.
Despite increasing concern over the intrusion of algorithms in daily life, people may be more willing to trust a computer program than their fellow humans, especially if a task becomes too challenging, according to new research from data scientists at the University of Georgia.