Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to University of Oregon research. At issue in a new study was a social-cognitive construct called theory of mind, which considers how well people assess the mental states and apparent goals of others. Turns out, it affects a person's evaluation and willingness to buy a product.
Neuroscience researchers at Mayo Clinic Orthopedics and Sports Medicine in Rochester, Minnesota, U.S., the Health and Technology District and Simon Fraser University (SFU) in Surrey, British Columbia, Canada have published the latest results of their ongoing multi-year hockey concussion study examining changes in subconcussive cognitive brain function in male youth ice hockey players. The research showed that repetitive subconcussive impacts triggered compounding effects in brain function changes.
Mice with symptoms that mimic Bardet-Biedl Syndrome (BBS) have difficulty with learning and generating new neurons in the hippocampus. However, according to a new study by Thomas Pak, Calvin Carter, and Val Sheffield of the University of Iowa, published April 22nd, 2021 in the journal PLOS Genetics, these mental defects can be successfully treated with lithium.
"Our results indicate that language ability and domain-general factors were predictive of verbal fluency in individuals with MS," summarized Dr. Chiaravalloti. "Specifically, language ability played a significant role. This could indicate that verbal fluency deficits in MS reflect underlying language impairment," she added, "Our findings further demonstrate the need for more comprehensive examination of language in people with MS."
A new University of South Florida Health (USF Health) study suggests that disruption of chaperone proteins in the aging brain may tip the balance to promote toxic tau accumulation, leading to neurodegenerative diseases like Alzheimer's.
A recent study suggests that preserving physical and mental health helps older adults experiencing cognitive impairment stave off declines in cognitive engagement.
A new study in laboratory rats has discovered a direct link between low oxygen in the womb and impaired memory function in the adult offspring. It also finds that anti-oxidant supplements during pregnancy may protect against this.
Researchers from Osaka University have found that the subliminal presentation of images of one's own face activates a central component of the dopamine reward pathway, thus illuminating the mechanisms behind our powerful ability to automatically prioritize processing of our own face. These findings have important implications for understanding the neural processes involved in automatic self-advantage in face processing, as well as discriminating the processes involved in supraliminal (conscious) and subliminal (subconscious) facial perceptions.
Researchers at SAHMRI and Flinders University have conducted the largest ever meta-analysis of wellbeing studies from around the world to answer the question, 'What's the best way to build personal wellbeing?'. The analysis included 400+ clinical trials involving more than 50,000 participants. Researchers divided people into three main groups, those in generally good health, those with physical illness and those with mental illness.
The human scream signals more than fear of imminent danger or entanglement in social conflicts. Screaming can also express joy or excitement. For the first time, researchers at the University of Zurich have demonstrated that non-alarming screams are even perceived and processed by the brain more efficiently than their alarming counterparts.