Pollinator issues have emerged as critical within public awareness. As a result, many consumers and activists have advocated for the removal of commonly used pesticides. As various media and activist groups provide information (positive, neutral, and negative) about the impact of pesticides on pollinators, no information exists regarding how consumer behavior is altered based on such information. The authors determined how both information source and information type have an impact on a consumer's decision to purchase pollinator-friendly plants in the future.
- US Department of Agriculture/Connecticut Specialty Crop Block Grant Program