The author describes his concept this way: 'the principles of the fast-food restaurant are coming to dominate more and more sectors of recent'. McDonaldization as a form of rationality has a specter of advantages. By using it a person may become more disciplined and learn how to set goals and achieve them
A new CU Boulder study shows that Facebook ads developed and shared by Russian trolls around the 2016 election were clicked on nine times more than typical social media ads. The authors say the trolls are likely at it again, as the 2020 election approaches and the COVID-19 pandemic wears on.
A series of experiments -- including one on the BBC News website -- finds the use of numerical ranges in news reports helps people grasp the uncertainty of stats while maintaining trust in data and its sources. Researchers encourage experts and media to be more 'honest about what we don't know' when providing the public with information.
Fifty years ago, Monty Python's famous sketch, 'The Ministry of Silly Walks,' first aired. The sketch pokes fun at the inefficiency of government bureaucracy. It opens with the Minister (John Cleese) walks in a rather unusual manner to his work, the Ministry of Silly Walks, where Mr. Pudey (Michael Palin) is waiting for him. Based on a gait analysis, a Dartmouth research team finds that the Minister's silly walk is 6.7 times more variable than a normal walk.
Two weeks of 20 minutes less time per day on Facebook: a team of psychologists from Ruhr-Universität Bochum (RUB) invited 140 test persons to participate in this experiment. Lucky those who took part: afterwards they were more physically active, smoked less and were more satisfied. Symptoms of addiction regarding Facebook usage decreased. These effects continued also three months after the end of the experiment.
Misleading portrayals of the safety of tobacco use are widespread on YouTube, where the viewership of popular pro-tobacco videos has soared over the past half-dozen years, according to research by the Annenberg Public Policy Center of the University of Pennsylvania. In an article in the Harvard Kennedy School Misinformation Review, researchers found that from 2013-19, different kinds of popular tobacco-themed YouTube videos saw "dramatic increases in views per day, especially for tutorials about vaping products."
The Economic and Social Research Council (ESRC), part of UK Research and Innovation, has awarded £426,000 to the University of Surrey to undertake a ground-breaking investigation into interlingual live subtitling via respeaking.
A relatively new theory that identifies universal concerns underlying human judgment could be key to helping people with opposing views on an issue coax each other to a different way of thinking, new research suggests.
Journal of International Marketing launched its 2020 volume with a special issue examining new implications of the digital environment related to the study of international marketing. Featured in the special issue are both senior and emerging experts in this space exploring a range of issues that offer a powerful platform to guide future research.
By blending paints in their palette, artists can create a broad spectrum of colors with subtly different hues. However, scientists who wish to create a similar range of structural colors, like those found on butterfly wings, are much more limited. Now, researchers reporting in ACS Nano have developed a new method for mixing plasmonic red, blue and green to yield a virtually unlimited number of colors that could be used for new types of displays.