News by Subject Social & Behavior

It's a common assumption among marketers that if you can customize any form of marketing, particularly mobile advertising, you'll get better results. With this in mind, mobile marketing relies significantly on user tracking data as a cornerstone advertising strategy.

Researchers from the IXA group at the UPV/EHU are collaborating with Osakidetza (the Basque Regional Health Service) to create a system for automatically extracting adverse drug reactions from electronic health records written in Spanish. The researchers have conducted different tests using both machine learning and deep learning, with the aim of building a robust model for extracting relations between drug-disease pairs based on clinical text mining.

Dr. Jianqing Chen and Dr. Srinivasan Raghunathan of The University of Texas at Dallas examined the role and economic impacts of recommender systems, and how they affect consumers' decisions.

Over the next month, 209 U.S. counties in the United States will need to implement crisis workforce strategies to deal with potentially dangerous shortfalls of intensive care unit doctors, according to a new analysis published today. The analysis draws on data from a just launched county-level hospital workforce estimator, one that takes into account the strain on staffing due to the COVID-19 pandemic.

In "Subverting Privacy-Preserving GANs: Hiding Secrets in Sanitized Images," researchers at the NYU Tandon School of Engineering led by Siddharth Garg, professor of electrical and computer engineering, explored whether private data could still be recovered from images that had been "sanitized" by such deep-learning discriminators as privacy protecting GANs (PP-GANs).

CATONSVILLE, MD, February 25, 2021 - Short notice versus no advance notice makes a huge difference when it comes to employee scheduling in the restaurant industry. New research in the INFORMS journal Management Science finds checks for parties handled by servers who were asked (with no advance notice) to stay longer than their scheduled shift dropped by 4.4%, on average.