Everyone knows cigarette smoking causes cancer and as a result, prices and advertising are closely regulated to discourage youth from starting. But another cancer risk, indoor tanning, which has been shown to cause melanoma, lags in regulation. Researchers at the Colorado School of Public Health have found that the tanning industry uses marketing strategies that appeal to adolescents and young adults, including unlimited tanning packages, discounts, and even offering free tanning when paired with other services like an apartment rental or gym membership.
Researchers cite Big Tobacco's marketing stronghold on African-American smokers among reasons why this group is 12% less likely to quit.
The use of cartoon characters in ads for e-cigarettes and e-liquids may be attracting young people to use the products in the future, according to a new USC study.
Alcohol use among Tanzanian youth is rising and the high density of alcohol selling outlets and alcohol advertisements coupled with low enforcement of minimum drinking age laws are likely facilitating this uptick. The volume of alcohol advertising that youth encounter in Tanzania is increasing as competition among global and local alcohol producers intensifies.
A new study shows that ads that evoke positive emotions promote sharing, while information and brand prominence hurt sharing.
Consumers who get a web-based product or mobile app for free are more likely to give it a word-of-mouth boost than a product they buy, suggesting they feel 'one good turn deserves another.'
A new study found consumers want information on bioengineered foods -- they just want it spoon-fed to them. In a recent survey, people almost never used their own device to scan a QR code providing information on engineered oysters, while half accessed the information when a separate device was made available. The results could help industry leaders to better communicate with consumers.
As foxes and coyotes adapt to urban landscapes, the potential for encounters with humans necessarily goes up. A team of scientists is taking advantage of this fact to enlist the eyeballs and fingertips of humans -- getting them to report online what they see in their own neighborhoods and parks.
A new study in the Journal of Marketing explores how firms can configure advertising investments to respond to shareholder complaints and limit the damage of these public battles.
On Thursday, an international coalition of public health leaders including CUNY SPH Dean Ayman El-Mohandes and Senior Scholar Scott Ratzan issued a statement asserting its commitment to vaccine acceptance around the world and to eliminating vaccine-preventable diseases, including childhood diseases such as measles, mumps, and rubella.