News by Subject Policy & Ethics

CATONSVILLE, MD, December 2, 2019 - The concept of "native advertising" has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the Internet emerged and became a powerful force, native advertising evolved, which has led some in recent times to be concerned that native advertising, which mimics non-advertising content, could serve to deceive web site visitors.

What drives our decision-making when products have multiple features and benefits? When it comes to bread, brand is the deciding factor.

Despite restrictions on paid advertising cannabis on social media, most teenagers reported seeing marijuana marketing on Facebook, Twitter and Instagram, according to a public health study authored by University of Massachusetts Amherst injury prevention researcher Jennifer Whitehill.

70% of teens surveyed report engaging with food and beverage brands on social media and 35 percent engaged with at least five brands, according to a new study from the UConn Rudd Center for Food Policy and Obesity. The study found that 93% of the brands that teens reported engaging with on social media were fast food, unhealthy snack foods, candy, and sugary drinks, which are primarily the brands that target them with traditional forms of advertising.

Findings from a new study led by researchers at Dartmouth's Geisel School of Medicine show that the way in which pharmaceutical companies are permitted to share information about their drugs can influence physician prescribing practices.

New branding research from Michigan State University offers strategies for companies to increase market share -- revealing who's doing it right and who needs to make a change.

A new study shows why it is sometimes difficult for consumers to internalize retracted information from companies or news organizations.

Dartmouth engineering researchers have developed a new approach for detecting a speaker's intent to mislead. The approach's framework, which could be developed to extract opinion from 'fake news,' among other uses, was recently published as part of a paper in Journal of Experimental & Theoretical Artificial Intelligence.

Implications from sales relationship disruptions are intricate and can be revitalizing.