A new CU Boulder study shows that Facebook ads developed and shared by Russian trolls around the 2016 election were clicked on nine times more than typical social media ads. The authors say the trolls are likely at it again, as the 2020 election approaches and the COVID-19 pandemic wears on.
A new study by a research team including scientists from the Prevention Research Center of the Pacific Institute for Research and Evaluation provides a systematic review of research that examines relationships between exposure to alcohol marketing and alcohol use behaviors among adolescents and young adults.
New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it. By highlighting green attributes through advertising, in some situations firms risk generating associations with weak product performance, say researchers from the University of East Anglia (UEA) and University of Leeds. This is because of the performance ability sometimes associated with green products, whereby consumers perceive them as being less effective.
Exposure to alcohol advertising changes teens' attitudes about alcohol and can cause them to start drinking, finds a new analysis led by NYU School of Global Public Health and NYU Grossman School of Medicine. The study, which appears in a special supplement of the Journal of Studies on Alcohol and Drugs funded by the National Institute on Alcohol Abuse and Alcoholism, uses a framework developed to show causality between tobacco advertising and youth smoking and applies it to alcohol advertising.
The marketing of alcoholic beverages is one cause of underage drinking, public health experts conclude. Because of this, countries should abandon what are often piecemeal and voluntary codes to restrict alcohol marketing and construct government-enforced laws designed to limit alcohol-marketing exposure and message appeal to youth.
Researchers at the University of California, Riverside, have completed a cross-sectional human study that compares biomarkers and metal concentrations in the urine of e-cigarette users, nonsmokers, and cigarette smokers. They found that the biomarkers, which reflect exposure, effect, and potential harm, are both elevated in e-cigarette users compared to the other groups and linked to metal exposure and oxidative DNA damage.
Formula companies quadrupled their advertising of toddler milk products over a ten- year period, contributing to a 2.6 times increase in the amount of toddler milk sold, according to a new paper published in Public Health Nutrition from researchers at the Rudd Center for Food Policy & Obesity at the University of Connecticut. This rapid increase in sales occurred despite recommendations from health and nutrition experts.
A hyperconnected world is changing the role and management of brands. New theories and models are needed to account for these changes.
Despite an ever-rising number of pedestrian and bicyclist deaths on US roads each year, there's no widespread public pressure to improve road safety -- a situation influenced by how news articles about auto-pedestrian/bicyclist crashes are written, said Tara Goddard, Texas A&M assistant professor of urban planning.
'This research is of interest to anyone who cares about political communications, and the results have clear implications for political campaign professionals,' said Haenschen. 'When you're choosing a candidate's visual identity, you need to consider how people perceive that font.'