A new study analyzing 16 years of data on tens of thousands of products finds that the adoption of nutrition data on "front of package" labels is associated with improved nutritional content of those foods and their competitors.
Commercials from pharmaceutical companies advertising medication to treat psoriasis and eczema lack people from racial and ethnic minorities, according to research from the Perelman School of Medicine at the University of Pennsylvania.
More political candidates may be shifting primarily to social media to advertise rather than TV, according to a study of advertising trends from the 2018 campaign season. The study also found that Facebook political ads were more partisan, less negative and less issue-focused than those on TV.
Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research in the INFORMS journal Information Systems Research finds businesses that use Twitter as a social care channel are seeing a 19% increase in customer satisfaction.
Every four years, US presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study co-authored by Yale political scientist Alexander Coppock shows that, regardless of content, context, or audience, those pricey commercials do little to persuade voters.
What we can learn for online public relations: - Keep the information concise so that one can go thorough it within about 1 minute. - A diagram (a schematic image) may help to understand complex issue. - People should be able to go through the information in their own pace.
The COVID-19 pandemic is having a profound, negative impact on nine out of ten people with experience of eating disorders, a new study from Northumbria University, Newcastle, reveals.
New research on the popularity of Congress members' Instagram posts reveals some surprising factors at play that could elevate their influence on the platform and make for more effective campaigns.
UBC researchers are raising the alarm about the increase of vaping among teenagers and how e-cigarette marketing strategies target youth. Assistant Professor Laura Struik, who teaches in UBC Okanagan's School of Nursing, recently published a paper examining why teens take up vaping and whether advertising capitalizes on those reasons.
Sociopolitical activism may risk backlash, but it may also lead to tangible positive financial outcomes, particularly when aligned with key stakeholder values.