The modern-day complaints department tends to be a direct mention on Twitter to the company. It's easier than ever to have a direct line to a company, but what does a corporation get out of this? A recent study published in the Journal of Computer-Mediated Communication by researchers at VU University Amsterdam, found that people who follow corporate social media accounts that present a human voice are more likely to have a positive view of the company.
Despite heightened awareness of surveillance tactics and privacy breaches, existing computer security tools aren't meeting the needs of journalists working with sensitive material, a new University of Washington and Columbia University study finds.
If there's one thing advertisers think they know, it is that sex and violence sell. A new analysis, however, provides some of the best evidence to date that this widely accepted adage just isn't true.
American media in effort to highlight a diverse set of voices in covering politics generally over-represent the amount of people who contribute to policy making when compared with journalists in South Korea.
University of Missouri School of Journalism have found that editors and owners of news organizations may want to pay more attention to what their readers are saying about their news stories in order to better serve their consumers.
A study by City College of New York physicists Flaviano Morone and Hernán A. Makse suggests that 'smaller is smarter' when it comes to influential superspreaders of information in social networks. This is a major shift from the widely held view that 'bigger is better,' and could have important consequences for a broad range of social, natural and living networked systems.
Comment sections on websites continue to be an environment for trolls to spew racist opinions. The impact of these hateful words shouldn't have an impact on how one views the news or others, but that may not be the case. A recent study published in Human Communication Research, by researchers at the University of Canterbury, found exposure to prejudiced online comments can increase people's own prejudice, and increase the likelihood that they leave prejudiced comments themselves.
New research by the University of Missouri School of Journalism has revealed racial stereotyping in the way media portray athletes. Researchers found that media stories on African-American athletes focus primarily on criminal actions while stories about white athletes are overwhelmingly positive.
Teenage girls like and feel more similar to women in appearance-focused jobs such as models and actresses, though they find female CEOs and military pilots to be better role models, according to a new study by researchers at Oregon State University.
Marketers and advertisers who default to the 'thin ideal' -- the belief that thinner is better -- could be alienating up to 70 percent of their audience, said James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor's Hankamer School of Business.