Management consultants are often 'more project workers than ideas people'

The popular impression that management consultants are key to spreading new ideas in organisations is exaggerated and misleading, according to a unique fly-on-the wall study funded by the Economic and Social Research Council (ESRC).

The consultant’s image as an expert outsider bringing new knowledge or understanding to clients is firmly contradicted by findings from the three-year long project led by Professor Andrew Sturdy, of Warwick Business School at the University of Warwick.

For the investigation, researchers spent 30 months working alongside consultants and their clients in four diverse consultancy projects. Their aim was to clear away the mystique and understand exactly what clients and consultants do when working together and how their relationships work for or against the flow of knowledge.

Observations, surveys and interviews took place among people involved in projects in a multinational company, a financial services retailer, a prison and a local authority. The researchers also gathered insights from clients involved in the Management Consultancies Association’s 2004-05 Best Management Practice Awards.

They concluded that, contrary to widespread belief, management consultants are, like their immediate clients, more ‘knowledge brokers’ than innovators. Both groups are often more concerned with managing projects and getting the job done.

Professor Sturdy said: “The image of consultants as experts - the shock troops of the latest approach to management - doesn’t match their day-to-day work with clients in projects.

“Typically, they are seen as outsiders, bringing ideas and organisational techniques which are new to their clients. But in reality, we found that prospective clients were unlikely to welcome consultants if their knowledge was ‘too new’.”

The study findings suggest that consultants walk a tightrope between offering what might be seen as either a ‘helpful’ challenge or an unconstructive interference. So whilst clients were generally happy to be challenged, this was only if the consultant did so sensitively, showing a good understanding of the business.

Consultants also needed to earn the respect of staff at all levels in the organisation – something best achieved by demonstrating intelligence, commitment and willingness to engage with its problems, and respecting the knowledge of its employees.

It was frustrating when they failed to appreciate a client’s particular circumstances and seemed to impose a standard solution.

Clients were often themselves very knowledgeable - sometimes with similar backgrounds and education to the consultants. Far from being the outsiders then, consultants could often be seen as insiders, personally and politically close to the commissioning client and in terms of shared knowledge with other client project team members.

Professor Sturdy said: “The real outsiders then, are those people not directly involved in the project team, often including the most senior management and the rest of the client organisation.

“This is important, as it means that consultants are not as innovative or different as is often thought. But this can help in their role as knowledge-brokers. The main barriers then become the initial selling process, and later the implementation; typically still the preserve of managers more than consultants.”

As an alternative to consultants, the ESRC Business Placement Fellows Scheme aims to enhance business sustainability by giving businesses access to experienced social science researchers to work on projects crucial to the needs of the business organisation. The Scheme allows academics to spend one to 12 months in the business, not necessarily in one block of time, to carry out an agreed project and assist with staff development, should there be a demonstrated need. The opportunity also exists for employees in the business sector to undertake a placement in a research environment where work would be done on a project. The placement fellows are jointly funded by the ESRC and a host organisation, with the flexibility to shape the placement to the needs of the business. One of the Scheme's key aims is to improve knowledge transfer between academic departments, partner organisations and the staff they employ.

FOR FURTHER INFORMATION CONTACT

Professor Andrew Sturdy on 0776 5431021, 024 7652 4658 or email: andrew.sturdy@wbs.ac.uk

ESRC Press Office:

Alexandra Saxon Tel: 01793 413032, e-mail: alexandra.saxon@esrc.ac.uk
Annika Howard Tel: 01793 413119, e-mail: annika.howard@esrc.ac.uk

NOTES FOR EDITORS

1. The study ‘Knowledge Evolution in Action: Consultancy-Client Relationships’ was funded by the Economic and Social Research Council under its Evolution of Business Knowledge programme. Andrew Sturdy, who began the project at Tanaka Business School, Imperial College London, is now Professor of Organisational Studies at Warwick Business School, University of Warwick, Coventry CV4 7AL. Others in the research team were Professors Robin Fincham, of the University of Stirling, and Timothy Clark, of Durham, and associate Dr Karen Handley, of Oxford Brookes University.

2. Methodology: The project included surveys, observation and interviews over 30 months in four consultancy projects – a multinational company (strategy analysis), a financial services retailer (IT development), a prison (project management and quality) and a local authority (e-procurement). There was also a survey of paired clients and consultants in association with the Management Consultancies Association’s annual consultancy competition.

3. The ESRC Business Placement Fellows Scheme gives your business access to high quality research knowledge, expertise and evidence to help your business develop. For more information about the scheme and to get involved contact: Kevin Moore, Business Engagement Manager, Tel: 01793 413039 or email: Kevin.moore@esrc.ac.uk

4. The Economic and Social Research Council (ESRC) is the UK's largest funding agency for research and postgraduate training relating to social and economic issues. It supports independent, high quality research relevant to business, the public sector and voluntary organisations. The ESRC’s planned total expenditure in 2007-08 is £181 million. At any one time the ESRC supports over 4,000 researchers and postgraduate students in academic institutions and research policy institutes. More at http://www.esrcsocietytoday.ac.uk

5. ESRC Society Today offers free access to a broad range of social science research and presents it in a way that makes it easy to navigate and saves users valuable time. As well as bringing together all ESRC-funded research and key online resources such as the Social Science Information Gateway and the UK Data Archive, non-ESRC resources are included, for example the Office for National Statistics. The portal provides access to early findings and research summaries, as well as full texts and original datasets through integrated search facilities. More at http://www.esrcsocietytoday.ac.uk

6. The ESRC confirms the quality of its funded research by evaluating research projects through a process of peer review. This research has been graded as 'good'.